HD VERSION (1920 x 1080 px)
Sunset and night timelapse of the River Thames southbank. The famous Oxo Tower was re-built in 1929 to “get around” the skyline advertising rules. It is still one of the few obvious points of advertising along the Thames. In the background are Waterloo Bridge and the Shell Mex buildings. 48 seconds
More about the Oxo Tower –
The Oxo Tower is a building with a prominent tower on the south bank of the River Thames in London. The building has mixed use as Oxo Tower Wharf containing a set of design, arts and crafts shops on the ground and first floors with two galleries, Bargehouse and gallery@oxo. The OXO Tower Restaurant, Bar and Brasserie is on the eighth floor, which is the roof-top level with fine and casual dining. In addition to this, situated on the eighth floor is a viewing gallery open to the public. The third to seventh floors contain 78 flats owned by Redwood Housing (1995). Much of the second floor can be hired out for events and weddings.
Oxo Tower Wharf is in the east of London’s South Bank cultural area in the London Borough of Southwark. A continuous riverside walkway passes in front of the building, and links it with other riverside attractions such as the Festival Hall, the National Theatre, the Tate Modern and the Globe Theatre.
The building is flanked to the west by Bernie Spain Gardens and Gabriel’s Wharf, and to the east by Sea Containers House. When viewing the tower, there are only a few places in which it can be seen. These include the Observation Point, the adjacent riverside walkway, the green at the back of the tower, and the two piers stood in front of the tower.
The building was originally constructed as a power station to supply electricity to the Royal Mail post office, built towards the end of the 19th century (official date unknown). It was subsequently acquired by the Liebig Extract of Meat Company in the 1920s (official date unknown) manufacturers of Oxo beef stock cubes, for conversion into a cold store.
The building was largely rebuilt to an Art Deco design by company architect Albert Moore between 1928 and 1929. Much of the original power station was demolished, but the river facing facade was retained and extended. Liebig wanted to include a tower featuring illuminated signs advertising the name of their product. When permission for the advertisements was refused, the tower was built with four sets of three vertically-aligned windows, each of which “coincidentally” happened to be in the shapes of a circle, a cross and a circle. This was significant because Skyline advertising at the time was banned along Southbank. Despite these windows being the building’s architectural focal point, the tower is not accessible by the general public. Granted access is only given to those who maintain the tower, such as electricians.
Liebig and the building were eventually purchased by the Vestey Group.For a long time the building was left derelict until the late 1970s and early 1980s where there were several proposals to demolish the building and develop it and the adjacent Coin Street site, but these were met with strong local opposition and two planning inquiries were held. Although permission for redevelopment was granted, the support of the Greater London Council (GLC) finally resulted in the tower and adjoining land being sold to the GLC in 1984 for £2.7m—who sold the entire 13-acre (5.3 ha) site to the non-profit Coin Street Community Builders for just £750,000.
In the 1990s the tower was refurbished to a design by Lifschutz Davidson to include housing, a restaurant, shops and exhibition space. The tower won the Royal Fine Art Commission/BSkyB Building of the Year Award for Urban Regeneration in 1997, the RIBA Award for Architecture also in 1997, the Brick Development Association Award 1997, Civic Trust Award 1998 and The Waterfront Center USA Honor Award 2000. It includes hireable space and floors devoted to occupation. Regardless of the tower’s historical significance and multiple awards, it is yet to be classed as a listed building. To find out more about getting the Oxo Tower listed visit getoxolisted.com to sign the petition
More about Waterloo Bridge –
Waterloo Bridge is a road and foot traffic bridge crossing the River Thames in London, between Blackfriars Bridge and Hungerford Bridge. Its name commemorates the victory of the British, the Dutch and the Prussians at the Battle of Waterloo in 1815. Thanks to its location at a strategic bend in the river, the views from the bridge (of Westminster, the South Bank and the London Eye to the west, and of the City of London and Canary Wharf to the east) are widely held to be the finest from any spot in London at ground level.